I finally had a chance to spend some time on something I find extremely interesting and disruptive. Throughout my career, shooting has been my main tool to visualize what I see in my mind. Now I've found something that can be equally effective and powerful. AI isn't right for everything, but the possibility to create imagery that would be impossible to shoot represents an extraordinary creative opportunity. This speculative project was created entirely in AI (except for the music composed by Jamie Ross) born from my curiosity about how these new tools could reshape visual storytelling for luxury brands. What excites me is not replacing what we do, but expanding what we can imagine. – This is a non-commercial project with no affiliation to Dior. All trademarks, logos, and brand names are the property of their respective owners and are used for illustrative purposes only.